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Christie
Tang
I was an adventurer like you, until I took an arrow to the knee
When I close my eyes all I see is UI
What would you say y'do here?

Chris Green Portfolio

Christopher Green is a photographer who makes beautiful panoramic images with intentional gaps between each art piece. The pieces are made using a view camera and sheet film. The project started with significant conversations around brand identity and a survey around how he perceives his brand, and learning about how these fine art pieces are sold to high-profile clients. It was important to portray these without sacrificing the integrity of the gaps as part of the art piece itself. The goal was to tell the story of his art pieces; designed to illuminate a path, to overcome a challenge, to pass through a difficult time.

Problem

There is a range between 3-7 images per panorama, which means working with different sizes. The challenge to find how to use the gaps to elevate the quality of the pieces, as opposed to being limited by it. The problem was to display his pieces in a way that allows the user to understand this unique concept, compare and filter different works at a glance, and to inspect each piece individually up close.

Solution

It was important to show the piece at different viewing distances to satisfy all the user needs. On the gallery page I made the decision to cap the number of images to 5 in one panorama so that the user had an equal way to compare all the images. On the detail page the user could see the panorama larger, and clicking into it showed at full screen. There was also a thumbnail view at the top of the detail page that was sticky with scroll that served as navigation.

Role

Brand identity designer
UI/UX designer
Consultant

Industry

Fine art

Year

2023-2024

Design Tools

Figma
Adobe Photoshop

Buzzwords

Brand Identity
Visual Design
Creative Direction

Next project
Jogo Labs
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Let her sleep for
when she wakes
she will
move
mountains
Napoleon Bonaparte