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Christie
Tang
I was an adventurer like you, until I took an arrow to the knee
When I close my eyes all I see is UI
What would you say y'do here?

Welcome to my home

This was a personal project for visitors to my house. I live in an amazing area in Santa Monica and my goal was to share some of my favorite places in a creative book, like a perosnal Airbnb guide. Inside includes my favorite restaurants and recommendations on how to spend the day. The book is essentially the local’s guide to visiting Santa Monica. I wanted it to capture the spirit of “Cali life” in a modern way. As such the language is written in first person and is directly talking to the reader in a down-to-earth, casual manner.

Problem

The hardest part about this project was finding the right printer and the right printing specs. Different shops have different papers available and the quality of print is always different.

Solution

I ended up printing this book three times, all at different printers. The outcome was very different each time, but I finally found the specs that I wanted.

Role

Creative Director
Print Designer

Industry

Personal Project

Year

2016

Design Tools

Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Canon 1100D camera

Buzzwords

Creative Direction
Print Design

The Specs
 
Printing Specifications

Digital full color 32 page booklet, 2 sides with a bleed, cut to 5×7

Paper Type

28lb white astrobrite matte paper for inner pages, and 100lb cardstock for cover, uncoated

Binding

Saddle staple, score, folded

Number of Tries

Three different print shops

Next project
Warner Bros